navigating tough conversation and shaping your reality: insights from the ASA women in industry conference

I recently had the privilege of attending the ASA Women in Industry conference in Nashville, Tennessee, an event dedicated to supporting and empowering women in the plumbing, heating, cooling, and piping (PHCP) industry. The conference provided a platform for networking, professional development, and discussing important issues facing women in the field. 

One of the highlights of the event was a keynote speech by AmyK, creator of “She Gets It,” where she shared invaluable insights on navigating tough conversations and shaping our reality through the power of mindset and communication. 

AmyK outlined four key tenets that have since become foundational to my approach in both personal and professional interactions: 

  1. life happens one conversation at a time: Each conversation we have is an opportunity to connect, learn, and grow. By approaching conversations with energy and inclusivity, we can foster engaged and robust dialogues that lead to positive outcomes. 
  2. quality conversations, quality life: The quality of our lives is directly linked to the quality of our conversations. By prioritizing meaningful interactions and empathetic communication, we can enrich our relationships and experiences.
  3. the life you desire on the other side of a tough conversation: Often, the most challenging conversations are the ones that lead to the greatest growth. By embracing tough conversations and navigating them successfully, we can move closer to our goals and aspirations. 
  4. empathy and understanding in tough conversations: Empathy is key in navigating tough conversations. AmyK emphasized the importance of leading with “a soft heart while keeping a strong spine” and cultivating “empathetic intelligence” to ensure all parties feel seen, heard, and understood. 

Following these tenets, AmyK introduced the concept of “aligning brilliance,” a framework for structuring conversations that start and end with a focus on strengths, what’s working, objectives, payoffs, concerns, and tweaks. This approach ensures that conversations are constructive and solutions-oriented, leading to positive outcomes for all parties involved. 

AmyK’s teachings also include the C.T.F.A.R. framework—Circumstance, Thought, Feelings, Action, Result—which highlights the role of our thoughts in shaping our reality. By being mindful of our self-talk and beliefs, we can influence our feelings and actions, ultimately leading to the outcomes we desire. 

One of the most impactful lessons I took away from AmyK’s talk was the idea that “your perception is your reality.” This resonated deeply with me, as it reaffirmed my belief in the power of mindset and self-perception in shaping our experiences. 

Attending the ASA Women in Industry conference was a transformative experience that not only provided me with valuable insights and tools but also connected me with a community of like-minded women. The conference highlighted the importance of supporting and empowering women in the industry, and I am grateful for the opportunity to be a part of such a meaningful event.  

In, conclusion, the ASA Women in Industry conference was a reminder of the importance of fostering open and honest dialogues, embracing tough conversations, and approaching life with empathy and understanding. I am excited to apply these lessons in my journey as a leader in the industry and continue to grow and learn from the experiences of those around me. 

Kenzie Kimrey

Kenzie Kimrey

Digital Marketing Specialist

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PUBLICITY WAIVER AND RELEASE

Aalberts integrated piping systems Americas, Inc., a North Carolina corporation with offices located at 10715 Sikes Place, Suite 200, Charlotte, North Carolina (the “Company“), desires to use and publicize the name, likeness, and other personal characteristics and private information of the individual named below with a residence at the address set out below (“I” or “me“) for advertising, promotion, and other commercial and business purposes. In exchange for the intangible value I will gain by participating in Company’s publicity programs/a one-time payment in the amount of $0 and other good and valuable consideration, the receipt and sufficiency of which I hereby acknowledge, I give Company my permission for such use and publicity for such purposes, according to the terms and conditions set forth in this Publicity Waiver and Release (“Agreement“).

 I hereby irrevocably permit, authorize, grant, and license Company and its affiliates, successors, and assigns, [and their respective licensees, advertising agencies, promotion agencies, and fulfillment agencies,] and the employees, officers, directors, and agents of each and all of them (“Authorized Persons“), the rights to display, publicly perform, exhibit, transmit, broadcast, reproduce, record, photograph, digitize, modify, alter, edit, adapt, create derivative works, exploit, sell, rent, license, otherwise use, and permit others to use my name, image, likeness, and appearance, voice, professional and personal biographical information, signature and other personal characteristics and private information, and all materials created by or on behalf of Company that incorporate any of the foregoing (“Materials“) in perpetuity throughout the universe in any medium or format whatsoever now existing or hereafter created, including but not limited to, in and on magazines, brochures and other print publications, electronic, magnetic, and optical media, motion pictures, television broadcast, cablecast, and satellite, home video and video on demand, radio broadcasts, display, point-of-sale, and other advertising and promotional materials, press releases, the internet and other digital transmission or delivery methods, mobile applications, on any platform and for any purpose, including but not limited to advertising, public relations, publicity, packaging, and promotion of Company and its affiliates and their businesses, products, and services, without further consent from or royalty, payment, or other compensation to me.

Company shall be the exclusive owner of all rights, including copyright, in the Materials. I hereby irrevocably transfer, assign, and otherwise convey to Company my entire right, title, and interest, if any, in and to the Materials and all copyrights and other intellectual property rights in the Materials arising in any jurisdiction throughout the universe in perpetuity, including all registration, renewal, and reversion rights, and the right to sue to enforce such copyrights against infringers. I acknowledge and agree that I have no right to review or approve Materials before they are used by Company, and that Company has no liability to me for any editing or alteration of the Materials or for any distortion or other effects resulting from Company’s editing, alteration, or use of the Materials, or Company’s presentation of me. Any credit or other acknowledgment of me, if any, shall be determined by Company in Company’s sole discretion. Company has no obligation to create or use the Materials or to exercise any rights given by this Agreement.

To the fullest extent permitted by applicable law, I hereby irrevocably waive all legal and equitable rights relating to all liabilities, claims, demands, actions, suits, damages, and expenses, including but not limited to claims for copyright or trademark infringement, infringement of moral rights, libel, defamation, invasion of any rights of privacy (including intrusion, false light, public disclosure of private facts, and misappropriation of name or likeness), violation of rights of publicity, physical or emotional injury or distress, or any similar claim or cause of action in tort, contract, or any other legal theory, now known or hereafter known in any jurisdiction throughout the world (collectively, “Claims“), arising directly or indirectly from the Authorized Persons’ exercise of their rights under this Agreement or the production, exhibition, exploitation, advertising, promotion, or other use of the Materials, and whether resulting in whole or in part from the negligence of Company or any other person, and I hereby covenant not to make or bring any such Claim against any Authorized Persons and forever release and discharge the Authorized Persons from liability under such Claims. I understand that Company is relying on this Agreement and will incur significant expense in reliance on this Agreement, and I agree that this Agreement cannot be terminated, rescinded, or modified, in whole or in part.

I represent and warrant to Company that I am at least 18 years of age, and I have full right, power, and authority to enter into this Agreement and grant the rights granted hereunder. I further represent and warrant to Company that I will provide only true and correct statements and other information in connection with this Agreement, and the Authorized Persons’ use of the Materials and the rights and license granted hereunder do not, and will not, violate any right (including without limitation copyright, trademark, trade secret, right to privacy, or right of publicity) of, or conflict with or violate any contract with or commitment made to, any person or entity, and that no consent or authorization from, or any payment to, any third party is required in connection herewith.

This Agreement constitutes the sole and entire agreement of the parties with respect to the subject matter contained herein and supersedes all prior and contemporaneous understandings, agreements, representations, and warranties, both written and oral, with respect to such subject matter. I have not relied on any statement, representation, warranty, or agreement of Company or of any other person on Company’s behalf, including any representations, warranties, or agreements arising from statute or otherwise in law, except for the representations, warranties, or agreements expressly contained in this Agreement. If any term or provision of this Agreement is invalid, illegal, or unenforceable in any jurisdiction, such invalidity, illegality, or unenforceability will not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction. Company may assign this Agreement and its rights hereunder, in whole or in part, to any party. This Agreement is binding on and inures to my benefit and the benefit of Company and our respective heirs, executors, administrators, legal representatives, successors, and permitted assigns. All matters arising out of or relating to this Agreement shall be governed by and construed in accordance with the internal laws of the State of North Carolina without giving effect to any choice or conflict of law provision or rule (whether of the State of North Carolina or any other jurisdiction). Any claim or cause of action arising under this Agreement may be brought only in the federal and state courts located in North Carolina, and I hereby irrevocably consent to the exclusive jurisdiction of such courts.

THIS AGREEMENT PROVIDES COMPANY WITH YOUR ABSOLUTE AND UNCONDITIONAL CONSENT, WAIVER, AND RELEASE OF LIABILITY, ALLOWING COMPANY TO PUBLICIZE AND COMMERCIALLY EXPLOIT YOUR NAME, LIKENESS, AND OTHER PERSONAL CHARACTERISTICS AND PRIVATE INFORMATION AS SET OUT ABOVE. BY SIGNING, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTOOD ALL OF THE TERMS OF THIS AGREEMENT AND THAT YOU ARE GIVING UP SUBSTANTIAL LEGAL RIGHTS, INCLUDING THE RIGHT TO SUE COMPANY

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